Oracle 1Z1-1031 - Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
B. Configure custom parameters to deliver data to the media execution partner
C. Create a Dynamic Synchronous container to support the transfer of data.
D. Manually enter the pixel required for sending campaign data to the partner.
E. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.

Question 2

Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A. Classify user actions based on popularity of products.
B. Classify user actions based on broad categories.
C. Classify user actions based on products and offerings.
D. Classify user actions based on the customer lifecycle.

Question 3

You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A. Global template with local nuances
B. Full agency control
C. Global DMP nerve center
D. Horizontal regional empowerment
E. A single seat shared by all regions

Question 4

What is a BlueKai Mobile Statistical ID?

A. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
D. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
E. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.

Question 5

Which of the following is an example of deterministic matching of identities?

A. Making an ID match based on an email address used to log into multiple devices
B. Making an ID match based on IP address
C. Making an ID match based on operating system
D. Making an ID match based on browser type
E. Making an ID match based on device type

Solutions: