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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Social | real-time bidding
B) Dynamic creative optimization | flat fee
C) Email | auction
D) Site optimization | flat fee
E) Media targeting | cost-per-stamp
F) Search | % of spend

2. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-number range
B) Key-value string pair with an is or contains operator
C) Key-date pair (exact or relative date)
D) Key-number (integer or float)

3. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Add phint ret=js to the CoreTag.
B) Deploy the JSON Return Tag.
C) Select JSON Return Tag in the Campaign Settings.
D) Select JSON Result in the Container Settings.

4. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client needs a promotional category added to their taxonomy for a month-long sale.
B) A client wants to review their data activation integrations.
C) A client has run an inventory report, and wants to identify their highest-performing categories.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Full agency control
C) Global DMP nerve center
D) Horizontal regional empowerment
E) A single seat shared by all regions

Solutions: