Facebook 410-101 - Facebook Certified media buying professional

Facebook 410-101 Actual PDF
  • Exam Code: 410-101
  • Exam Name: Facebook Certified media buying professional
  • Updated: Oct 23, 2026
  • Q & A: 152 Questions and Answers
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About Facebook 410-101 Exam

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Facebook 410-101 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Setup & Implementation- Ads Manager configuration
- Pixel, SDK and offline conversions setup
- Campaign structure and objectives
Topic 2: Measurement and Reporting- Key performance indicators and insights
- Performance reporting tools
- Optimization recommendations based on metrics
Topic 3: Campaign Planning- Fundamentals of Facebook media buying
- Align campaigns to business goals
- Audience targeting strategies
Topic 4: Campaign Optimization- Placements and Advantage + configurations
- Budget management and scheduling
- Bid strategies and delivery optimization

Facebook Certified media buying professional Sample Questions:

Question #1

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

  • A. Shorten the video length to 15 seconds in order to run both placements.
  • B. Shorten the video length to 20 seconds in order to run on both placements.
  • C. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
  • D. Make sure video has sound
  • E. Select video views objective in order to run on both placements.
  • F. Select reach objective to optimize delivery.
Reveal Solution  Discussion  0

Correct Answer: A,C,D,E  🗳️

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Question #2

If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

  • A. 2 Campaigns and 2 Ad sets
  • B. 1 Campaign and 3 Ad Sets
  • C. 1 Campaign and 2 Ad Sets
  • D. 2 Campaigns and 1 Ad Set
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

  • A. Take out the "red color" interest
  • B. Take out "Canada" from geographic targetting
  • C. Include interest in shoe sizes 32-28
  • D. Include Mexico in countries being targeted
  • E. Increase age range to 20-60
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

  • A. Purchase Event
  • B. Add Payment Info
  • C. Lead
  • D. View Content
  • E. Add to Cart
  • F. Complete Registration
Reveal Solution  Discussion  0

Correct Answer: A,C,D,E  🗳️

Explanation: Only visible for TestPDF members. You can sign-up / login (it's free).

Question #5

A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

  • A. You should unpublish the post and re-publish it as an ad.
  • B. You should make sure the campaign has not ended.
  • C. Create a new campaign with video view as the campaign objective.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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