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Facebook Certified Community Manager Sample Questions:

1. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Comment on competitor posts so that their community learns about the new line.
B) Ask community members to create a post and tag several friends.
C) Run targeted ads across all the platforms that the brand uses.
D) Invite fashion influencers to promote the new line during a live launch.
E) Start new social media accounts to target the new demographic.

2. The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)

A) Repost a group rule and mute them for seven days
B) Delete the member's comments and mute them for seven days
C) Remove the member from the group
D) Reply to the member's comment and tag them in the rule post

3. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Ask follow-up questions as people leave feedback
B) Post a link to a press release announcing a product launch
C) Include a discussion question about the product that is being launched
D) Partner with influencers to generate posts about the launch

4. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A) Respond to the complaint with a link to Facebook Community Standards
B) Ignore the request on the basis that the membership criteria are well displayed
C) Allow the 11-year-old as a member of the group so that they do not report the group
D) Ask the community to vote on allowing others in the group

5. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Determine the sentiment by scanning positive and negative comments
B) Analyze the reach of exhibition-related posts through Ads Manager
C) Measure the engagement rate on the influencers' posts
D) Record the total number of campaign comments through native insights

Solutions: