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| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Configuration | 15% | - Set up and manage business units - Manage users, roles, and permissions - Configure data management and data extensions - Configure Marketing Cloud account settings |
| Data Model and Segmentation | 20% | - Implement contact filtering and list management - Build and manage data extensions - Create and optimize segmentation strategies - Design and implement contact data model |
| Marketing Automation | 20% | - Implement journey builder strategies - Configure decision-based and engagement-based activities - Design and configure automation workflows - Create and manage email activities |
| Discovery and Scoping | 15% | - Identify key stakeholders and decision-making process - Assess customer readiness and identify gaps - Determine the appropriate implementation approach - Gather customer business requirements |
| Analytics and Reporting | 10% | - Build custom reports and dashboards - Configure tracking and attribution - Create and interpret standard reports - Analyze campaign performance metrics |
| Email Marketing | 20% | - Design and develop email content - Implement personalization and dynamic content - Configure deliverability settings - Manage subscriber preferences and suppression |
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