IBM M2020-229 - IBM SPSS Predictive Analytics Sales Mastery v1
- Exam Code: M2020-229
- Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
- Updated: Jul 31, 2026
- Q & A: 45 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| SPSS Product Portfolio Overview | 25% | - SPSS Statistics features and use cases - SPSS Text Analytics and related modules - SPSS Modeler capabilities |
| Solution Positioning & Differentiation | 30% | - Competitive advantages over alternative analytics tools - Business value and ROI demonstration |
| Selling & Licensing Fundamentals | 20% | - Licensing models and options - Support and service offerings |
| Target Markets & Customer Needs | 25% | - Identifying prospects and use cases - Industry-specific applications |
1. What is NOT a major competitive differentiator in the value proposition of SPSS Decision Management?
A) Web-based framework
B) Centralized analytical content repository
C) Publishing analytical reports
D) Real time scoring service
2. A customer wants to optimize their data for simpler, more accurate, and faster models. Which family of algorithms/techniques best meets their needs?
A) Classification
B) Association
C) Segmentation
D) Reduction
3. Which SPSS product family is more focused on the Act phase of the predictive analytics process?
A) Modeling
B) Data Collection
C) Deployment
D) Statistics
4. Which organization is the best prospect for SPSS Statistics?
A) A government institution looking to validate policy assumptions.
B) An insurance company looking for new ways to retain profitable customers.
C) A research group looking to craft multi-channel surveys.
D) A retail chain looking to build predictive models.
5. Which SPSS product(s) are required in order to use SPSS Decision Management?
A) SPSS Collaboration and Deployment Services and SPSS Statistics
B) SPSS Modeler and SPSS Data Collection
C) SPSS Collaboration and Deployment Services and SPSS Modeler
D) SPSS Statistics and SPSS Modeler
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: D |
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