Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:
| Topic | Details |
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| Topic 1 | - Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.
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| Topic 2 | - Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.
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| Topic 3 | - Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216
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