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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Mobile (SMS
- Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
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| Topic 2 | - Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
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| Topic 3 | - Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
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| Topic 4 | - Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214
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