Adobe Customer Journey Analytics Business Practitioner Professional : AD0-E608 exam

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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which report type is best suited for evaluating customer activity trends over time?
Response:

A) Data Distribution Table
B) Summary Report
C) Campaign Overlap Report
D) Cohort Analysis Report

2. Which setting should be configured first when creating a custom report in Adobe CJA?
Response:

A) Campaign Priority Level
B) Date Range Filter
C) Data Export Rules
D) Calculated Metric Formula

3. You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:

A) Persistence allows you to override the education level Dimension with other demographic data
B) Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
C) Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on
D) Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on

4. Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?
Response:

A) Event Trigger Filter
B) Metric Filter
C) Static Filter
D) Date Range Filter

5. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Reprocess the data ingestion rules.
B) Enable identity resolution using the customer email address.
C) Use the Segment Overlap feature.
D) Apply a calculated metric for cross-channel activity.

Solutions: