[Dec-2024] PDX-101 Braindumps – PDX-101 Questions to Get Better Grades
PDX-101 Exam Dumps - Try Best PDX-101 Exam Questions - TestPDF
Salesforce PDX-101 exam is an essential certification for digital marketers who want to demonstrate their knowledge and expertise in using Pardot Lightning App. It covers a range of topics related to marketing automation, analytics, and reporting, and passing the exam provides a valuable asset for professionals who want to advance their careers in digital marketing.
NEW QUESTION # 109
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
- A. Refer to the list email send report to see if a suppression list was used.
- B. Determine if the prospect has a valid "Assigned User" to send the email from.
- C. Check that the Pardot prospect has a value for the default field email address'.
- D. Refer to the Pardot recycle bin to see if the prospect was deleted.
Answer: A
NEW QUESTION # 110
A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
- A. Create a completion action based on Product Name.
- B. Create a segmentation rule based on Product Name.
- C. Create a dynamic list based on Product Name.
- D. Create an automation rule based on product Name.
Answer: B
NEW QUESTION # 111
LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
- A. The thank-you content would continue to be shown.
- B. The form would be displayed on the page once again.
- C. The prospect would be redirected to a thank-you page.
- D. The prospect would receive an error message.
Answer: B
NEW QUESTION # 112
What should you do when multiple users are editing an email template at the same time?
- A. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
- B. Update the same draft at the same time since the system will recognize updates made by both users
- C. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
- D. Multiple users cannot edit the same email template at the same time
Answer: C
NEW QUESTION # 113
What are the key technical items required to set up during implementation?
- A. IP Whitelisting
- B. Email Authentication
- C. Using Custom Fonts
- D. Tracking Code
- E. CNAME
Answer: A,B,D,E
NEW QUESTION # 114
What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers
- A. Add a new lead record type in Salesforce.
- B. Adjust the lead settings in Salesforce.
- C. Add a new custom lead field in Salesforce.
- D. Add a new custom contact field in Salesforce.
Answer: C,D
Explanation:
The two steps that you must do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field are:
Add a new custom contact field in Salesforce. A custom contact field is a field that you can create and add to the contact object in Salesforce, which stores the information and activities of an individual person who is associated with an account. You can use custom contact fields to store data that is specific to your business needs, such as industry, product interest, or satisfaction score. You can map a Marketing Cloud Account Engagement prospect custom field to a Salesforce custom contact field, so that the data is synced between Marketing Cloud Account Engagement and Salesforce. To add a new custom contact field in Salesforce, you need to go to Setup > Object Manager > Contact > Fields & Relationships > New, and follow the steps to create the field.
Add a new custom lead field in Salesforce. A custom lead field is a field that you can create and add to the lead object in Salesforce, which stores the information and activities of a potential customer who is not yet qualified. You can use custom lead fields to store data that is specific to your business needs, such as lead source, lead score, or lead status. You can map a Marketing Cloud Account Engagement prospect custom field to a Salesforce custom lead field, so that the data is synced between Marketing Cloud Account Engagement and Salesforce. To add a new custom lead field in Salesforce, you need to go to Setup > Object Manager > Lead > Fields & Relationships > New, and follow the steps to create the field.
NEW QUESTION # 115
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
- A. Multi-Select
- B. TextArea
- C. Dropdown
- D. Checkbox
Answer: C
Explanation:
If LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in, they should leverage the dropdown field type. A dropdown field is a single-select field that allows the prospect to choose one option from a predefined list. A dropdown field can be used to capture information such as product interest, industry, or country. A dropdown field can also be used as a controlling field for dependent fields5. Reference: Marketing Cloud Account Engagement Form Field Types
NEW QUESTION # 116
Identify the differences between default and custom roles.
- A. Default roles can be edited
- B. Custom roles can be edited
- C. Default roles are included with Pardot
- D. Custom Roles can be created from scratch
- E. Default roles can be deleted
- F. Custom roles can be created from a default role
- G. Default roles are included with Pardot
Answer: A,C,D,F,G
Explanation:
More info here: https://help.salesforce.com/articleView?id=pardot_users_custom_roles.htm
NEW QUESTION # 117
A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?
- A. All prospects on the recipient list
- B. All prospects in the program
- C. All prospects new to the program
- D. All prospects on the suppression list
Answer: C
NEW QUESTION # 118
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?
- A. Twitter
- B. Snapchat
- C. LinkedIn
- D. Instagram
- E. Facebook
Answer: A,C,E
Explanation:
Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat. Reference: [Social Posting], [Set Up Social Posting Connectors]
NEW QUESTION # 119
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.
- A. False
- B. True
Answer: B
Explanation:
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails. This is because Marketing Cloud Account Engagement integrates with GoToWebinar and automatically registers prospects for the webinar when they fill out the form. Marketing Cloud Account Engagement also syncs the attendance and other webinar data with the prospect records. However, Marketing Cloud Account Engagement does not send the webinar emails, which are handled by GoToWebinar.
NEW QUESTION # 120
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
- A. Select General User for the Sender of the email
- B. Select Account Owner for the Sender of the email
- C. Select Assigned User for the Sender of the email
- D. Select Specified User for the Sender of the email
Answer: C
NEW QUESTION # 121
What are the daily system generated emails?
- A. Daily prospect activity emails (for my prospects)
- B. Daily visitor activity emails
- C. Weekly search marketing email (sent on Mondays)
- D. Daily prospect assignment emails
- E. Starred prospect activity alerts
- F. Daily prospect activity emails (for all prospects)
- G. Prospect assignment notification
Answer: A,B,D,F
Explanation:
The daily system generated emails are: daily prospect activity emails (for all prospects), daily prospect activity emails (for my prospects), daily visitor activity emails, and daily prospect assignment emails. These are the emails that Marketing Cloud Account Engagement sends to users based on their preferences, which provide a summary of the activities and actions of prospects and visitors on a daily basis. Daily prospect activity emails (for all prospects) show the activities of all prospects in your Marketing Cloud Account Engagement account. Daily prospect activity emails (for my prospects) show the activities of the prospects that are assigned to you. Daily visitor activity emails show the activities of the anonymous visitors on your website. Daily prospect assignment emails show the prospects that have been assigned to you or to other users910 Reference: 9: Auto generated email - How to guide10: Customizing the System Generated Emails
NEW QUESTION # 122
What is the limit of social posting connectors you can create in your Pardot account?
- A. There is no limit of accounts per platform
- B. One account per platform
- C. Five accounts per platform
- D. One account per user role, per platform
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=pardot_connectors_social_posting_parent.htm&type=5
NEW QUESTION # 123
By default (using business accounts) Pardot creates new records as:
- A. Contacts
- B. Leads
Answer: B
NEW QUESTION # 124
What does Marketing Cloud Account Engagement sync first with Salesforce?
- A. Leads
- B. Contacts
Answer: B
Explanation:
Marketing Cloud Account Engagement syncs first with contacts in Salesforce. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. By default, when Marketing Cloud Account Engagement syncs a prospect, Marketing Cloud Account Engagement looks for contacts with a matching email address as first priority. If it doesn't find any, it will look for a matching lead to sync with. If it doesn't find one of those, either, it will create a lead. This ensures that Marketing Cloud Account Engagement does not create duplicate records in Salesforce. You can also configure Marketing Cloud Account Engagement to create contacts or person accounts instead of leads, depending on your preference. For more details -> 678910
NEW QUESTION # 125
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?
- A. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
- B. Use a dynamic list that matches prospects as they complete the form.
- C. Use table actions to add prospects who have completed the form to the list.
- D. Use a completion action on the form to automatically add anyone who completes it to the list.
Answer: B
NEW QUESTION # 126
What would an Administrator use to send a single email to a list of prospects?
- A. Social message
- B. Engagement program
- C. List email
- D. Email template
Answer: D
NEW QUESTION # 127
What behavior should an Administrator expect if a new send email step is added to the middle of an engagement program that has been running for several weeks?
- A. A new email CANNOT be added to an engagement program.
- B. All prospects in the engagement program who have NOT reached the end will receive the email.
- C. All prospects in the engagement program will receive the email, even those who have already reached the end.
- D. Only prospects in the engagement program who have NOT reached that step will receive the email.
Answer: D
NEW QUESTION # 128
After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?
- A. The prospect will begin the engagement studio program again on step 1.
- B. The prospect will continue on the engagement studio program onto step 6.
- C. The prospect will be also be removed from the recipient list of the program.
- D. The prospect will continue on the engagement studio program onto step 5.
Answer: B
Explanation:
According to the Salesforce documentation, when a prospect is added to a suppression list in an engagement studio program, the prospect is paused from receiving any further emails or actions from the program. However, the prospect's progress in the program is not reset or removed. If the prospect is removed from the suppression list, the prospect will resume the program from where they left off, which is the next step after the last completed step. In this case, the prospect will continue on the engagement studio program onto step 6. Reference: Salesforce documentation
NEW QUESTION # 129
How is an active visitor different from an identified visitor?
- A. An active visitor is identified by Pardot after visiting a web page and are NOT ISPs.
- B. An active visitor visited two or more pages regardless of identification.
- C. An active visitor is identified by Pardot after visiting a web page.
- D. An active visitor visited two or more pages and have been identified.
Answer: B
NEW QUESTION # 130
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