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NEW QUESTION 66
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Analytics Builder > Reports > Email Send Report
- B. Email Studio > Email > Tracking > Sends
- C. Contact Builder > All Contacts > Email
- D. Studio > Email > Subscribers > All Subscribers
Answer: A
NEW QUESTION 67
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data?
Choose 2 answers
- A. Number
- B. Decimal
- C. Text
- D. Boolean
Answer: A,C
NEW QUESTION 68
A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?
- A. Status is changed to Active and the bounce count is set to Zero
- B. Status is changed to Active and the bounce count is unchanged
- C. Status remains as Bounced the bounce count is unchanged
- D. Status is changed to Held for 72 hours and the bounce count is set to Zero
Answer: A
NEW QUESTION 69
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
- A. Distributed Sending
- B. Distributed Marketing
- C. Marketing Cloud Connect
Answer: C
NEW QUESTION 70
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Update Only
- B. Add Only
- C. Overwrite
- D. Add/Update
Answer: D
NEW QUESTION 71
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Use the exact file name used for the trigger in the Import File Activity
- B. Make sure the team has a date stamp to avoid duplication
- C. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- D. Make sure the files placed on the correct subfolder within the SFTP
Answer: C
NEW QUESTION 72
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Content Builder
- B. Profile Center
- C. MobileConnect
- D. Smart Capture
Answer: C
NEW QUESTION 73
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Email Form Content Block
- B. CloudPage forms Content Block
- C. Reference Content Block
- D. Dynamic Content Block
Answer: A
NEW QUESTION 74
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Content Builder
- B. Cloud Pages
- C. Data Designer
- D. Web Analytics Connector
Answer: B
NEW QUESTION 75
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
- A. License all appropriate users within the installed package
- B. Install App-appropriate business units for expanded access
- C. Choose Public App Integration during the installation
- D. Configure the API Integration to allow all users access
Answer: A
NEW QUESTION 76
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
- A. List Detective
- B. Invalid Email Address
- C. Skipped Records
- D. Restricted Values
Answer: A
NEW QUESTION 77
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
- A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- B. Automation Studio: Create a Report Activity to run every seven days.
- C. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
- D. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
Answer: C
NEW QUESTION 78
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enable IP Whitelisting
- B. Enforce Export Email Whitelist
- C. Add a Domain to the Export Email Whitelist
- D. Edit the entity Verification Settings
Answer: B,C
NEW QUESTION 79
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
- A. Groups
- B. Data Extensions
- C. Lists
- D. Publication Lists
Answer: B,C
NEW QUESTION 80
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
Answer: A,C
NEW QUESTION 81
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. A new sender profile needs to be leveraged for sending transactional emails
- B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- D. Multiple brand logos must be accommodated in an email header
Answer: B
NEW QUESTION 82
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Collect Code
- B. Email Conversion Code
- C. Conversion/Cart Code
- D. Recommendation Code
Answer: D
NEW QUESTION 83
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Advanced Audit Trail
- B. Field Level Encryption
- C. IP Allowlist
- D. Single Sign on Authentication
Answer: C
NEW QUESTION 84
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