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| Section | Weight | Objectives |
|---|---|---|
| Generating Strategic Options | 15% | - Portfolio analysis and diversification - Innovation and entrepreneurship - Strategic directions and growth frameworks |
| Strategic Control and Implementation | 10% | - Strategic performance measurement - Review and adaptation of strategy - Implementation planning and change management |
| The Strategy Process | 20% | - Strategic planning and decision-making models - Strategy definitions and levels - Governance and ethical considerations |
| Analysing the Organisational Ecosystem | 25% | - External environment analysis (PESTEL, Five Forces, etc.) - SWOT and stakeholder analysis - Internal capability and resource analysis |
| Digital Strategy | 20% | - Data analytics and strategic use of information - Technology risks and opportunities - Digital transformation and business models |
| Making Strategic Choices | 10% | - Evaluation criteria and risk assessment - Strategic alliances and partnerships - Strategic fit and feasibility |
M is a car manufacturer in Country C.
Every day, at 09.00, members of M's staff practice meditation and Tai Chi for 30 minutes, before their normal workday commences.
M's staff are paid during this time and M considers the practice to be a benefit both to staff and the company.
Staff operate with high levels of efficiency and absenteeism levels are low.
The auditors of M have recommended that M stop these sessions, stating that they consider them to be a waste of time and a drain on resources.
Which of the following aspects of M's culture would the auditors recommendation impact on?
Correct Answer: A š³ļø
A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)
Correct Answer: B,C š³ļø
LLL is an international oil and gas exploration company. It is considering investing S300 million in developing new oil fields in Country D.
For this it will need to obtain a license from the government of Country D.
These new oil fields will bring much wealth to Country D because a large proportion of the revenue from the production of oil will be paid to the government as part of the licensing agreement.
However, oil production in Country D will have some undesirable social effects, such as the threat of pollution, congestion to the roads and pressure on local amenities such as housing, electricity and clean water.
Which of the following approaches to stakeholder management should LLL NOT undertake in order to enter Country D?
Correct Answer: B š³ļø
HHH is an international distribution company which operates a number of large distribution warehouses. HHH employs over 10,000 staff who operate the warehouses 24 hours per day and process over 500,000 packages and parcels each day. HHH operates in a highly competitive market and the senior management team recognize the importance of focusing upon its Critical Success Factors (CSF's). However, some senior managers are confused as to the difference between CSF's and Key Performance Indicators (KPI's).
Which of the following are Critical Success Factors for HHH? (Choose all that apply.)
Correct Answer: A,E š³ļø
DRAG DROP
QR is a conglomerate with two divisions, A and B.
Given the information below, select the most appropriate strategy for each division to implement.
Select and Place:
Correct
Correct Answer:
Explanation/Reference:
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