Google Display Exam Practice Test : adwords-display exam

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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) The metric of "1" actually means she was the only person with that keyword.
B) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C) Her ad is not a promoted video so it will always say "1" in this metric.
D) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.

2. Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?

A) Geo-targeting
B) Nation targeting
C) Geo-caching
D) Demographics

3. Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
B) If you are creating a display ad, you must use cost-per-click bidding.
C) If you want to be included in Google Content Network, you must use cost-per-click bidding.
D) If you want to include video overlays ads, you must use cost-per-click bidding.

4. Which bidding type is most suitable for driving traffic to a site with ads?

A) Cost-per-thousand impression
B) Cost-per-acquisition
C) Cost-per-click
D) Cost-per-visit

5. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 7 days
B) 30 days
C) 60 days
D) 24 hours

Solutions: