Adobe Marketo Certified Associate - Marketo Engage Business Practitioner Professional : AD0-E551 exam

Adobe AD0-E551 Actual PDF
  • Exam Code: AD0-E551
  • Exam Name: Marketo Certified Associate - Marketo Engage Business Practitioner Professional
  • Updated: Aug 12, 2026
  • Q & A: 0 Questions and Answers

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About Adobe Marketo Certified Associate - Marketo Engage Business Practitioner Professional : AD0-E551 Exam

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Adobe AD0-E551 Exam Syllabus Topics:

SectionObjectives
Program and Campaign Management- Program Types
  • 1. Engagement programs
    • 2. Event programs
      • 3. Email programs
        - Smart Campaigns
        • 1. Flow steps and scheduling
          • 2. Smart list filters and triggers
            Marketing Automation Fundamentals- Lead Management
            • 1. Lead scoring and grading
              • 2. Lead lifecycle models and funnel stages
                - Marketo Engage Core Concepts
                • 1. Database structure and lead lifecycle
                  • 2. Platform navigation and architecture overview
                    Email Marketing and Engagement- Email Creation and Delivery
                    • 1. Email templates and personalization tokens
                      • 2. A/B testing and optimization
                        - Engagement Programs
                        • 1. Content cadence and segmentation
                          • 2. Nurture streams
                            Data Management and Reporting- Database and Segmentation
                            • 1. Segmentation strategies
                              • 2. Static and smart lists
                                - Analytics and Reporting
                                • 1. Program performance reporting
                                  • 2. Revenue attribution basics

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