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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features
- Maximize sales and marketing alignment
|
| Topic 2: Personalizing the Prospect Experience | 8% | - Implement consent and preference management
- Design personalized interactions
- Recommend engagement enhancements
|
| Topic 3: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements
- Configure and customize reports and dashboards
- Define relevant KPIs and metrics
|
| Topic 4: Evaluation | 17% | - Analyze business requirements and recommend solutions
- Assess existing infrastructure and marketing maturity
- Design strategies to identify customer needs
|
| Topic 5: Lead Management | 14% | - Implement scoring and grading models
- Design lead generation strategies
- Configure lead routing and handoff processes
|
| Topic 6: Account Configuration | 16% | - Usage governance and permission strategies
- Technical setup and architecture planning
- Data migration and integrity maintenance
|
| Topic 7: Automating Business Processes | 17% | - Design engagement programs and sequences
- Build lead nurturing and campaign workflows
- Select appropriate automation tools
|
| Topic 8: Email Marketing | 10% | - Ensure deliverability and compliance
- Apply email marketing standards and best practices
- Optimize email content and performance
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
What type of fields are not supported by the Marketing Cloud Account Engagement sync
- A. Text Area (Rich)
- B. Date/Time
- C. Time
- D. Lookup Relationship
- E. External Lookup Relationship
- F. Geolocation
- G. Formula
- H. Date/Time
Reveal Solution
Discussion
Correct Answer: A,D,E,F,G 🗳️
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
- A. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
- B. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
- C. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
- D. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
Reveal Solution
Discussion
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?
- A. Enable visitor filters for all customers so opens are not tracked.
- B. Disable open tracking within account settings.
- C. A Use the Open Rules Audit to remove opens as criteria in their automations.
- D. Only send emails to prospects who do not use Apple Mail.
Reveal Solution
Discussion
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
- B. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
- C. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
- D. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
Reveal Solution
Discussion
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. CDAB
- B. CBDA
- C. CDBA
- D. ABDC
Reveal Solution
Discussion
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